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PRESS RELEASES
BAG BOY ANNOUNCES RECORD SALES FOR THE SWING SETTER -- TRAINING AID
DEVELOPED BY DAVID LEADBETTER
Swing Setter Exceeds 125,000 Units Sold In 2005, As Dynamic Brands
Enjoys 4th
Consecutive Year Of Double-Digit Sales Growth For Golf Division
Orlando, Florida, January 26, 2006… Dynamic Brands, the parent company
for The Bag Boy Company (Booth #3825), The Baby Jogger Company, and AMF
Golf, today at the 2006 PGA Merchandise Show, announced that one year
after unveiling the Swing Setter practice club -- developed by renowned
teaching professional David Leadbetter and manufactured by The Bag Boy
Company -- more than 125,000 units have been sold.
The success of Swing Setter in 2005, combined with Bag Boy’s continued
growth in the golf bag, push cart and travel cover markets, has
contributed to a more than 25% increase in sales for Dynamic Brands
during each of the past four years, 2002-2005. In addition to the
success of Swing Setter, Bag Boy product innovations such as the NXO
Series golf bags, the EZ Fold push cart and the TXG travel cover, have
contributed greatly to the Company’s sales growth.
“While Bag Boy has been regarded as a product innovator for the past 60
years, during the past four years we have unveiled some truly
revolutionary products,” said David Boardman, Chief Executive Officer,
Dynamic Brands. “As a complement to Bag Boy’s signature products which
include innovative bags, carts and travels covers, Swing Setter sales
have made a significant contribution to the overall growth of the
company.”
The Swing Setter practice club was developed by Leadbetter, based on his
expertise teaching golfers of all playing levels. The infomercial, which
debuted on The Golf Channel in February, 2005, achieved record breaking
sales numbers, and was recognized for having the highest media
efficiency ratio on The Golf Channel. The Bag Boy division of Dynamic
Brands has been responsible for all sales and distribution of the
product at retail, resulting in substantial growth for the parent
Company.
“David Leadbetter sets the standard for all teaching professionals,”
adds Boardman. “While we expected the product to move at retail, year
one of our partnership has far exceeded our expectations.”
The Swing Setter, which incorporates the four fundamentals of the David
Leadbetter teaching philosophy; Grip, Plane, Release and Tempo, was
designed with four unique components that enable golfers to build and
maintain a consistent swing. The components include, a form molded grip
featuring innovative fins and alignment guides for the pinky finger and
thumbs that conveniently place a golfer’s hands on the club perfectly
every time; a plane pointer that acts as an extension of the grip and
allows golfers to view their swing plane and maintain a consistent
swing; an EZ See Club Face located just beneath the grip that enables
golfers to easily see their club face position throughout the entire
swing; and two adjustable magnetic resistant balls designed to promote a
proper wrist motion on the backswing, and proper release point at
impact. The Swing Setter provides golfers with visual, auditory and
kinesthetic feedback. This sensory feedback allows golfers to develop
the feel for a consistent, repeatable and powerful golf swing without
conscious swing thoughts.
“Incorporating my years of teaching experience, I believe that we’ve
developed a training club that will enable golfers of all levels and
abilities to easily understand and improve their swing mechanics, making
the game more enjoyable,” said Leadbetter. “The Bag Boy team has done a
tremendous job creating a buzz around the Swing Setter with retailers.”
The Swing Setter is 36” long and weighs 20.5 ounces-- roughly 50 percent
more than an average 5-iron, and has an SRP of $150. For more
information contact The Bag Boy Company at (800) 955-2269 or log on to
www.bagboycompany.com
Dynamic Brands is the Parent Company for The Bag Boy Company, The Baby
Jogger Company, and AMF Golf, incorporating three unique brand names under
one corporate umbrella. The Bag Boy Company has been providing outstanding
customer service and innovative products for over 58 years and has become
an industry leader in the cart, travel cover and golf bag markets. The
Baby Jogger Company, creator of the original jog stroller, has produced
the finest quality jog strollers for the past 20 years establishing the
Company as the most respected brand name in the industry. AMF Golf, a
brand that has been a driving force in sports for over 50 years, offers a
collection of high quality and value priced men’s, women’s and junior golf
products. To learn more information about Bag Boy or its products log on
to www.bagboycompany.com or www.amfgolf.com.
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