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PRESS RELEASES
DYNAMIC BRANDS ACQUIRES SLOTLINE GOLF INC.
Company That Pioneered Heel-Toe Weighting System In Putters Joins
Dynamic Brands Family Of High Performance, Innovative Golf Brands
Richmond, Virginia, September 4, 2007…Dynamic Brands, the parent Company
for The Bag Boy Company, The Baby Jogger Company, and AMF Golf, today
announced the acquisition of Long Beach, California-based Slotline Golf,
Inc., one of the golf industry’s all-time best selling putter brands and
the Company who pioneered the heel-toe weighting system in putters.
As part of the acquisition of Slotline, Dynamic Brands will assume all
assets from Slotline Golf, Inc., including patents, trademarks and other
intellectual property, as well as inventory and marketing assets.
Dynamic Brands was established in 2004 to house innovative, high quality
brand name products that are leaders in their respective fields. The
Golf Division, anchored by The Bag Boy Company -- a leading designer and
manufacturer of walking carts, travel covers and golf bags -- has
attained sales growth each year since the Company was established. The
Golf Division also includes AMF Golf -- a collection of high quality,
value priced men’s and women’s golf clubs including junior sets, and The
Leadbetter Training Aids -- Manufacturer of the David Leadbetter Swing
Setter. The Slotline brand will be integrated into Dynamic Brands’ Golf
Division as the performance putter line, whereby the golf executive team
will be responsible for all operations, including; R&D, marketing, and
all distribution and sales at green grass and retail locations
worldwide.
“The acquisition of the Slotline Company is the perfect complement to
our existing golf brands, and it represents a major step forward in the
Company’s business growth strategy,” said David Boardman, CEO Dynamic
Brands. “Slotline technology revolutionized the putter industry, making
the brand highly revered, and the famous Inertial Putter has sold over
1,000,000 putters and has won numerous PGA TOUR events and professional
tournaments around the globe, including the U.S. Open. Through this
acquisition we expect to not only enhance Slotline’s status in the golf
industry, but to further Dynamic Brands’ position as a premier full-line
equipment company in golf.”
Slotline is recognized as the Company that pioneered the “heel-toe”
weighting system that uses multi-metals to produce exceptional putter
balance resulting in a high “Moment of Inertia.” High MOI -- which has
become the industry standard of putter designs today -- results in
greater accuracy and distance control, as the ball will roll true and
stay on line.
Plans call for the Bag Boy/AMF Sales Representatives and the Company’s
worldwide distributors to carry the Slotline brand of high performance
putters starting in 2008. Additionally, new product development is
already underway, as Company executives plan to introduce a new line of
Slotline high performance putters, incorporating unique designs and
advanced technology, slated for the January 2008 PGA Merchandise Show.
Slotline Golf will operate out of the Richmond, Virginia, Dynamic Brands
Corporate offices which currently house The Bag Boy Company, AMF Golf
and The Baby Jogger Company.
Dynamic Brands is the Parent Company for The Bag Boy Company, The Baby
Jogger Company, and AMF Golf, incorporating three unique brand names
under one corporate umbrella. The Golf Division is anchored by The Bag
Boy Company, which celebrated its 60th Anniversary in 2006, and has
become an industry leader in the walking cart, travel cover and golf bag
markets. The Baby Jogger Company, creator of the original jog stroller,
has produced the finest quality jog strollers for the past 20 years
establishing the Company as the most respected brand name in the
industry. AMF Golf, a brand that has been a driving force in sports for
over 50 years, offers a collection of high quality and value priced
men’s, women’s and junior golf products. For more information on Dynamic
Brands visit
www.dynamicbrands.org.
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